Targeted Services for Success

Health Plans – Coordinated Care Plans – Insurance Companies

Medicare coverage providers now offer eligible individuals a vast variety of benefits in place of Original Medicare earned by most Americans. And most of these services are benefits beyond Original Medicare, promoting wellness, community and longevity.

UnityAdvisors Medicare offers depth of knowledge of the many plan products available through Medicare Advantage or Medicare Supplement Plans. We also know in this post-ACA era, the most cost-effective model for plans is an outsourcing relationship. Outsourcing can dramatically expand a health plan’s reach and enrollment.

This is why UnityAdvisors Medicare has expanded our Business Process Outsourcing (BPO) program. BPO saves money while providing our clients with concrete business outcomes. BPO helps grow profitably while driving high performance.

Business Process Outsourcing

The UnityAdvisors Medicare Marketing BPO Services offers a fresh and unique approach to marketing Medicare and Medicaid. Our team is experienced not only in successful marketing, but is CMS compliance certified.

In contrast with traditional agency marketing strategies, we understand how to:

• Build trust with urban, suburban and rural customer bases.
• Effectively reach the growing number of “Boomers” that are well-informed and savvy about their purchasing decisions.
• Deliver new ways to reduce marketing costs and drive revenue growth, particularly within digital channels.
• Offer organic SEO and SEM for social media, email and direct mail campaigns with new CMS-compliant tactics, tools and skills that fit your corporate culture.

Our teams utilize research and expertise, combined with the latest marketing strategies to counsel Chief Marketing Officers with unique, measurable and cost-effective ways to realize their most urgent goals including:

• Generating substantial and profitable growth with reduced budgets.
• Increasing revenues organically while leveraging new methods and strategies.
• Improving on operational deficiencies.
• Transforming the marketing function to create end-to-end processes that are both flexible and have global reach—given ongoing budget restrictions.
• Gain insight into customer behavior to better prioritize marketing spend and enhance return on investment.

Exclusive Agents

Exclusive Agent Network Contracting is the cost-saving direction more and more Health Plans are moving towards.

Health Plans want to develop brand loyalty and secure strong one-to-one relationships with members that are based on respect, honor and trust. This is especially important when Plans are challenged by today’s competitive marketplace.

Securing the services of Agents/Advisors that are “exclusively” contracted to your Health Plan assures that potential members will be dealing with your organization alone and not being subject to unwarranted attempts to move beneficiaries to other plans from year to year.

UnityAdvisors Medicare is uniquely experienced in developing networks of Exclusive Agents the right way.

Our model is designed to:

• Identify what type of Agent works best for your plan.
• Launch the agent recruitment process using our proprietary strategy.
• Initiate the training, certification and appointment process.
• Build and maintain Agent files with all necessary certifications for CMS compliance.
• Develop all other necessary contracts, Policies and Procedures, etc.
• Track agents in the field to evaluate performance.

General Agency

General Agency Contracting is an alternative to “Exclusive Agent” Contracting. This program allows a Health Plan to expand their reach in the marketplace quickly, limited only by the number of Independent Agents that can be placed under contract and appointed. Properly managed, the greater the number of Agents equals larger numbers of enrollments over a given period.

UnityAdvisors Medicare staff have been managing Brokers/Agents/Advisors for Medicare Advantage Program plans since 2005. We can compliantly (within CMS and state guidelines) and efficiently manage existing Brokers/Agents/Advisors and Agencies for those Health Plans that are looking to save dollars by outsourcing and also avoid the daily grind and contentiousness of dealing with entities that:

• Operate differently and have diverse administrative requirements.
• Tend to be indifferent in terms of your Plan’s growth strategy.
• Are extremely demanding.
• Happen to be frequently associated with noncompliant incidents.

UnityAdvisors Medicare General Agency Contracting is Broker Management for Health Plans who see the advantage of streamlining their operations. General Agency Contracting gives plans one organization, UnityAdvisors Medicare, that is easy to work with and appropriately accountable for CMS compliance.